Cults rarely seek out the weak or the naïve. Instead, they focus on individuals experiencing transitions or uncertainty.

Understanding the Manson case helps us recognise warning signs of cult behaviour and the importance of mental health support for vulnerable populations. It also reminds us that social and cultural contexts shape how such groups form and operate.

Young adults often want to make a difference in the world and are open to new ideas. Cults use idealistic language about changing society or achieving higher consciousness to attract students who want to feel important and impactful.